The fact behind why Ford and Rivian nixed their plan to jointly develop an electric vehicle is that the COVID-19 pandemic forced both companies to reassess their priorities and investments.

In April 2020, the two companies announced that they had decided to end their plans to jointly develop a Lincoln-branded electric vehicle based on Rivian's skateboard platform. The decision was reportedly made due to the pandemic'simpact on the global economy and the uncertainty surrounding the auto industry's future. Both Ford and Rivian stated that they remain open to future collaborations, but at the time, they needed to focus on their individual priorities and investments.

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