Advance Auto Parts, a leading automotive parts provider, has advanced into the world of IndyCar with a new sponsorship deal. The partnership will see the brand become the official auto parts retailer of IndyCar and the title sponsor of the upcoming race at the Indianapolis Motor Speedway.

The multi-year agreement will see Advance Auto Parts increase its presence within the IndyCar community, providing fans and drivers with access to high-quality automotive parts and services. As part of the partnership, the company will provide support to race teams and offer exclusive discounts to fans attending IndyCar events.

According to Jeff Shepherd, chief marketing officer at Advance Auto Parts, the move into IndyCar is a natural progression for the brand. "Our customers are passionate about all things automotive, including racing, and we're excited to align with IndyCar to support the sport and its fans," he said.

IndyCar CEO Mark Miles also expressed his excitement about the new partnership, stating that Advance Auto Parts is a "respected and successful brand" that shares IndyCar's commitment to innovation, performance, and quality.

The sponsorship deal comes at an exciting time for IndyCar, which has seen a surge in popularity in recent years thanks to the success of drivers such as Josef Newgarden, Simon Pagenaud, and Will Power. With the addition of Advance Auto Parts as a key partner, the series is poised for even greater growth and success in the years ahead.

For fans of IndyCar, the partnership is good news as it means that they will have even more opportunities to connect with their favorite drivers and teams. With exclusive discounts and special offers available through Advance Auto Parts, fans can get even closer to the action and take their love of racing to the next level.

Overall, the partnership between Advance Auto Parts and IndyCar is a win-win for everyone involved. The brand gets to expand its reach and connect with a passionate and engaged audience, while IndyCar gains a valuable partner that can help to drive growth and success for the series in the years ahead.

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