Bentley and Rolls-Royce dealers in Dubai have reported a boom in demand for their luxury cars, despite the economic uncertainty caused by the Covid-19 pandemic. The dealers have reported increased sales of new and pre-owned vehicles, as well as a surge in demand for customisation options.
One reason for the surge in demand is the growth of the ultra-wealthy population in the region, particularly in the UAE and Saudi Arabia. Many wealthy individuals in these countries have seen their fortunes increase in recent years, and they are looking to invest in luxury goods such as cars.
In addition, the pandemic has led to a change in the way people view luxury goods. With travel and other leisure activities restricted, many people are now choosing to spend their money on luxury cars, which provide a safe and comfortable way to travel.
Bentley and Rolls-Royce dealers in Dubai have also reported an increase in demand for customisation options. Many buyers are looking to personalise their cars with bespoke interiors, unique paint finishes, and other custom features.
The boom in demand for luxury cars in Dubai is good news for Bentley and Rolls-Royce, which have both faced challenges in recent years. Bentley, in particular, has struggled with declining sales in some markets, while Rolls-Royce has faced increased competition from other luxury car brands.
However, with demand for luxury cars on the rise in the Middle East, both Bentley and Rolls-Royce are well-positioned to capitalise on this trend. By offering a range of customisation options and catering to the needs of the region's ultra-wealthy population, these brands can continue to thrive in a challenging economic environment.
In conclusion, the boom in demand for Bentley and Rolls-Royce cars in Dubai is a testament to the enduring appeal of luxury goods, even in the midst of a pandemic. With their focus on bespoke craftsmanship and high-end design, these brands are well-suited to meet the needs of the region's growing ultra-wealthy population, and they are likely to remain a popular choice for years to come.