How Nissan used TikTok creators to promote the new Ariya EV

Nissan recently launched a marketing campaign for its new Ariya electric vehicle (EV) using TikTok, the popular social media platform. To reach a younger audience and generate buzz for the new EV, Nissan worked with a team of TikTok creators to develop a series of engaging and creative videos.

The campaign involved four TikTok creators from different countries, including the UK, Germany, France, and Italy. Each creator was given a Nissan Ariya to test drive and create videos highlighting the vehicle's features and performance.

The creators were selected based on their popularity and relevance to the target audience. Each creator has a significant following on TikTok, and their videos showcase the Ariya in different contexts, including city driving, off-road adventures, and urban exploration.

The videos are fun, engaging, and feature catchy music, visual effects, and humor. They also highlight the key features of the Ariya, such as its advanced technology, spacious interior, and eco-friendly credentials.

The campaign is designed to reach a younger audience that is more likely to be using social media platforms like TikTok. By partnering with popular TikTok creators, Nissan is able to generate more interest and engagement with the Ariya than it might have been able to do through traditional marketing channels.

Overall, the use of TikTok creators to promote the Ariya is a smart move by Nissan. By leveraging the power of social media and partnering with popular influencers, the company is able to reach a broader and younger audience and generate excitement for its new EV.