Rolls-Royce, the British luxury car manufacturer, recently celebrated an "unprecedented year" of bespoke operations. The company's bespoke division, which specializes in creating custom-made luxury cars for clients, reported strong growth in demand in 2021.
According to Rolls-Royce, the bespoke division delivered a record number of unique cars last year, with customers from all over the world requesting bespoke features and personalization options. The company said that its bespoke operations now account for more than 50% of its total sales.
Rolls-Royce offers a wide range of customization options for its cars, including custom paint finishes, bespoke interior design, and personalized details such as engraved signatures and monograms. The company also offers a "Bespoke Commissioning Programme" that allows customers to work with Rolls-Royce designers to create a completely unique car from scratch.
The demand for bespoke Rolls-Royce cars is driven by a growing number of wealthy individuals who are looking for personalized luxury goods and experiences. Rolls-Royce has responded to this trend by investing heavily in its bespoke division, hiring more designers and expanding its production facilities.
In a statement, Rolls-Royce CEO Torsten Müller-Ötvös said: "The past year has demonstrated the strength and resilience of our brand and the enduring appeal of the Rolls-Royce motor car. Our Bespoke operation has seen incredible growth, driven by the desire of our clients to create truly unique and personalized cars."
Overall, Rolls-Royce's success in the bespoke market is a testament to the enduring appeal of luxury goods that are tailored to the individual tastes and preferences of wealthy consumers.