Rolls-Royce Motor Cars CEO, Torsten Müller-Ötvös, has announced that the order intake for their newest car, the Spectre, has been “far better” than expected.

The Spectre, which was unveiled in November 2021, is a luxury SUV that boasts a range of cutting-edge features and a distinctive design. Müller-Ötvös has described it as “the ultimate statement in automotive luxury”, and it seems that customers agree.


Speaking to Automotive News Europe, Müller-Ötvös revealed that the company had already received more than 2,000 orders for the Spectre, with many customers opting for the most expensive model, which starts at around $400,000.


The high demand for the Spectre is particularly impressive given the current economic climate, which has been impacted by supply chain disruptions and rising inflation. However, Müller-Ötvös believes that the Spectre’s unique features and reputation for quality have helped to set it apart from other luxury SUVs on the market.

He stated, “We always said that the Spectre would be a game-changer for Rolls-Royce, and it seems that customers agree. We’ve had an incredibly positive response to the car, which is a testament to the hard work and dedication of everyone involved in its development.”


The Spectre is set to go into production in 2022, with deliveries expected to begin later in the year. It features a range of advanced technologies, including a bespoke all-wheel-drive system and a 6.75-liter V12 engine that produces 563 horsepower.

In addition, the car’s interior is fully customizable, with a range of high-quality materials and finishes to choose from. Customers can also select from a range of bespoke options, including custom paint colors and personalized embroidery.

Overall, it seems that the Spectre has been a resounding success for Rolls-Royce, and the company will no doubt be hoping to build on this momentum in the years ahead. As Müller-Ötvös put it, “We’re incredibly proud of what we’ve achieved with the Spectre, and we’re excited to see where this car will take us in the future.

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