Joel Velazquez, the 29-year-old social media manager, created Clancy's Auto Body's first-ever TikTok video with the caption, “Guys I lied on my resume and got a job doing the social media of this body shop, please blow this up so I don’t get fired." The video went viral, racking up millions of likes in a matter of days, and generating a following of #ClancysCult.
The success of the video surprised the shop's founder, Hooman Rafiee, who has no social media experience. The strong personal relationship between Rafiee and Velazquez, however, encouraged full creative freedom and fostered the authenticity that has been crucial to their success.
Their viral videos have made Clancy’s Auto Body a case study on modern social media management, attracting the attention of social media and brand growth experts who have lauded their platform-specific approach to humor.
The success of their videos has generated positive reviews and increased attention for the auto shop, even from viewers who have never visited. Members of #ClancysCult have requested branded merchandise, which Velazquez says is in the works and will feature the giant cat.
Rafiee hopes that the shop's increased success will lead to more community members around the Fort Lauderdale area paying a visit. One customer has already said they came to the shop specifically because of TikTok.
As media attention grows, commenters have called for Velazquez to get a raise. Rafiee has confirmed that Velazquez will be involved in upgrading the shop's website, and hinted that a raise is on the way.