Lexus is a luxury brand under the Toyota Motor Corporation, and while they are known for producing reliable and comfortable cars, they have not always been on the forefront of automotive technology. Here are a few possible reasons why Lexus may have been perceived as having outdated technology compared to brands like BMW and Audi:
- Brand Identity: Lexus has traditionally been marketed as a brand that emphasizes comfort, reliability, and durability, rather than cutting-edge technology. While they have been improving their technology offerings in recent years, they may not be as focused on it as some of their competitors.
- Different Priorities: As a subsidiary of Toyota, Lexus may be more focused on reliability and fuel efficiency than some of their competitors, and may not be investing as much in the latest technology. Additionally, Lexus may prioritize interior comfort and luxury features over advanced technology systems.
- Slow Adoption: In some cases, Lexus may be slower to adopt new technology due to their emphasis on reliability and safety. They may wait until new technology has been thoroughly tested and proven reliable before incorporating it into their cars, which could put them behind some of their competitors in terms of offering the latest technology features.
- Perception: Finally, it's worth noting that perceptions of outdated technology may be subjective and influenced by personal preferences and biases. While Lexus may not always be on the cutting edge of technology, they offer a range of advanced safety and convenience features, and their technology offerings have been improving in recent years.